Vogue Branding

Anna Wintour is undoubdetly the most influential person in America for the fashion world. She is the Editor-in-Chief of American Vogue and has the last say on what’s hot and what’s not, what designer to watch, and which models will be the stars of the season. Wintour was recently released this quote to WSJ Magazine: “With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, and the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.” There you have it, Anna and Vogue are here to stay as the powerhouses of fashion. 

Trend: Fashionable Workout Wear

With every new season, gyms everywhere see their membership grow. In the past, exercising often meant that fashion had to be sacrificed but these days people can work towards a supermodel’s body in clothes models would actually approve of. Brands are noticing the desire of many woman to ditch their old sweatpants and college t-shirts and put on something they aren’t embarrassed to be seen in public wearing. Many sportswear brands are even looking to runway trends. Stella McCartney’s new Swim, Run and Weekend collections for Adidas, and also independent labels Sweaty Betty, Casall, Play by Sarah Reilly and So Low all pick up on this season’s trends like wide stripes and boldly clashing colors. Some sportswear brands are even going as far as copying certain designers. So Low has said they took major inspiration in their laser-printed patterns from the runway shows of Christopher Cane and Marios Schwab. Sweaty Betty also features a selection of palazzo pants, a major look on this season’s runways at Marc Jacobs. Adding to the fashionable workout wear frenzy is the amount of celebrities following the trend. Gwyneth Paltrow and Kim Kardashian are seen hitting the streets in their workout clothes long after class has ended. It is obvious; everyone will soon be wearing exercise clothes that they can easily transition into street clothes. 

Academy Awards: Best Dressed Women

     Along with winners in the actual show, there were also clear winners in the fashion department of the Academy Awards. The first clear winner was shown on Natalie Portman. The actress received the honor of Best Lead Actress this evening and accepted her award in Rodarte. The gown was a deep plum off the shoulder cut that perfectly showcased her new baby bump. The next fashion winner of the evening was Gwenyth Paltrow who stunned in a Calvin Klein, silver, column gown. The next stunner was Reese Witherspoon who went with a retro look in a strapless, black and white, vintage Christian Dior creation. Last but definitely not least, Mila Kunis. She was the best dressed of the evening by FAR in a lavender lace Elie Saab gown.