Trend: Fashionable Workout Wear

With every new season, gyms everywhere see their membership grow. In the past, exercising often meant that fashion had to be sacrificed but these days people can work towards a supermodel’s body in clothes models would actually approve of. Brands are noticing the desire of many woman to ditch their old sweatpants and college t-shirts and put on something they aren’t embarrassed to be seen in public wearing. Many sportswear brands are even looking to runway trends. Stella McCartney’s new Swim, Run and Weekend collections for Adidas, and also independent labels Sweaty Betty, Casall, Play by Sarah Reilly and So Low all pick up on this season’s trends like wide stripes and boldly clashing colors. Some sportswear brands are even going as far as copying certain designers. So Low has said they took major inspiration in their laser-printed patterns from the runway shows of Christopher Cane and Marios Schwab. Sweaty Betty also features a selection of palazzo pants, a major look on this season’s runways at Marc Jacobs. Adding to the fashionable workout wear frenzy is the amount of celebrities following the trend. Gwyneth Paltrow and Kim Kardashian are seen hitting the streets in their workout clothes long after class has ended. It is obvious; everyone will soon be wearing exercise clothes that they can easily transition into street clothes.